FLYASH PRODUCTS - SOUTHINDIA

ABOUT FLY ASH

What is fly ash?
Fly ash is a fine, glass-like powder recovered from gases created by coal-fired electric power generation.

Fly ash material is solidified while suspended in the exhaust gases and is collected by electrostatic precipitators or filter bags. Since the particles solidify while suspended in the exhaust gases, fly ash particles are generally spherical in shape and range in size from 0.5 µm to 100 µm. They consist mostly of silicon dioxide (SiO2), aluminium oxide (Al2O3) and iron oxide (Fe2O3).

What is Pozzolan?

Fly ash closely resembles volcanic ashes used in production of the earliest known hydraulic cements about 2,300 years ago. Those cements were made near the small Italian town of Pozzuoli - which later gave its name to the term "pozzolan."

A pozzolan is a siliceous or siliceous / aluminous material that, when mixed with lime and water, forms a cementitious compound.

Fly ash is the best known, and one of the most commonly used, pozzolan in the world.

Fly ash is an inexpensive replacement for Portland cement used in concrete, while it actually improves strength, segregation, and ease of pumping of the concrete. Fly ash is also used as an ingredient in brick, block, paving, and structural fills.

History of fly ash utilization

Fly ash concrete was first used in the U.S. in 1929 for the Hoover Dam, where engineers found that it allowed for less total cement. It is now used across the world.

Why use fly ash in concrete?

How much fly ash in concrete?

Typically, concrete designers use fly ash a partial replacement for portland cement at values up to 30 percent of the total cementitious composition.

The use of high percentages (high volumes) of fly ash has been studied extensively over the last 15 years, and the benefits of this type of concrete have been well documented. When properly designed and constructed, the increased benefits of concrete made with 40, 50, and 60 percent fly ash replacement include dramatically reduced concrete permeability, and excellent resistance to all forms of premature deterioration.

Cost of fly ash

Fly ash typically costs approximately 1/2 to 1/3 that of portland cement as delivered, assuming a suitable means of batching is already in place.

Other Names of Fly Ash

Coal Ash
Pulverized Flue Ash.

FLY ASH PRODUCTS

HITEPOZZO is a quality classified fly ash - One of the finest cement extenders in the world.

HITEPOZZO is the value added Quality Classified Fly Ash product from Hi-Tech FlyAsh (India) Pvt. Ltd. - a 100% Export Oriented Unit, exported to various satisfied customers in Middle East Asian Countries, South East & Far East Asian countries, etc.

HITEPOZZO processing plant located at Tuticorin is the first fly ash processing plant in South India, using modern processing equipment, has been certified to ISO 9001: 2000 by BVQI with accreditation to UKAS, UK.

Limitation of Unprocessed Fly Ash

Quality of the Unprocessed Fly Ash (directly fly ash from the thermal power station ESP hoppers) fluctuates with changes in coal mill and boiler condition and will be having inconsistency in the key parameters like Particle size, unburnt carbon content, Moisture content, etc.

Particle size of unprocessed fly ash is not guaranteed and will affect the end applications severely.

Presence of unburnt carbon will lead to negative undesired impact on the concrete, creating severe problem on workability, strength and durability and also increases the water demand.

HITEPOZZO - Processing

HITEPOZZO is produced with consistent and predictable properties by careful selection and beneficiation of coal based thermal power station fly ash in an ISO 9001:2000 certified environment.

HITEPOZZO is processed to deliver well controlled particle size. Particle size of HITEPOZZO is guaranteed and hence suitable for all the applications with higher replacement of cement in concrete application.

Though the international codes are allowing unburnt carbon (Loss on Ignition – LOI) up to 5%, HITEPOZZO is processed to deliver negligible unburnt carbon content with a maximum limit of 2%.

HITEPOZZO - Application
Ø Partial cement replacement in concrete / mortar applications.
Ø Suitable for direct mixing with produced cement in manufacturing
BLENDED CEMENT.
Ø Performance improver in manufacturing of Ordinary Portland Cement.
Ø Pozzolan material in manufacture of Portland Pozzolana Cement.
Ø Partial cement replacement /Performance improver in manufacturing
of Roofing sheet, Brick, Blocks, Tiles, etc.

HITEPOZZO – Product Range

HITEPOZZO is available in various grades (based on particle size distribution / fineness) to suit vide range of applications.

HITEPOZZO can be supplied to any fineness based on client specific requirement (as a non-standard grade).

HITEPOZZO – Major Benefits

Superior quality of HITEPOZZO enables to produce quality concrete with higher cement replacement level and hence cost per cubic meter of concrete is less.

Consistent quality of HITEPOZZO enables to produce quality concrete with lower standard deviation, than that of concrete with unprocessed fly ash.

Guaranteed quality of HITEPOZZO key parameters (especially LOI) eliminates the adverse effects on concrete that is feasible with unprocessed fly ash.

HITEPOZZO in concrete yields increased resistance to chemical / atmospheric attack and increased protection to reinforcement in addition to the basic benefits.

HITEPOZZO is Environment friendly raw material.

Fly ash utilization in concrete application as PARTIAL REPLACEMENT FOR CEMENT reduces the cement requirement and hence carbon-di-oxide liberation during cement manufacturing is reduced.

Fly ash utilization in cement manufacturing reduces the requirement of sub-soil resources like clay, sand, lime stone and hence conserves natural resources.


TO VIEW BROCHURE FOLLOW THE LINK:
http://www.hitepozzo.com/download_all.asp


QUALITY:


HITEPOZZO is a quality ensured classified fly ash - subject to strict quality control system right from the raw material stage to finished product in an ISO 9001: 2000 certified environment.

Chemical and Physical parameters of fly ash at various stages (raw material / in-process / finished) has been continuously tested at our well equipped In-house lab on 24*7 basis (round the clock).

In-process quality has been monitored / controlled in a systematic manner based on the above test results.

HITEPOZZO complies with the requirements of ASTM C 618 Standard Class F / BS 3892.

HITEPOZZO is supplied with Pre-Shipment quality certification by Independent Agency (SGS India) for physical and chemical parameters.

TO SEE MORE FOLLOW THE LINK BELOW:
http://www.hitepozzo.com/about.asp?vitem=6&sub=6

FOR ONLINE ENQUIRIES FOLLOW THE LINK BELOW:
http://www.hitepozzo.com/enquiry.asp?vitem=7&sub=7



GYPSUM PRODUCTS:

HITE Gypsum is synthetic gypsum and it is available in two grades

· HITE Gypsum P-90 (Basic Grade)
· HITE Gypsum P-96 (Superior Grade with improved purity)

HITE Gypsum is available in bulk

HITE Gypsum can be supplied on:

· FOB, Tuticorin basis
· CIF basis to any international port.

BRICK UNITS:

New-Tech Industries – an entity of Thiraviam Group of Companies, engaged in manufacturing high quality fly ash bricks and blocks.

Being an ancillary unit of Hi-Tech FlyAsh (India) Pvt. Ltd., New-Tech Industry is having rich experience on fly ash properties and behavior.

Infrastructure
q Production capacity - 20000 Bricks / Day.
q Facility for 21 days curing.
q Space for storing more than 4,00,000 Bricks.
q In-house strength testing facility.
Vision
q Additional 20000 Bricks / Day capacity by end of 2007.
q Additional 20000 Bricks / Day capacity in Middle of 2008.
q Progressing to obtain ISI certification for the products.


CEMENT INDUSTRIES

LOCATION AND AREA
Tirunelveli, the name has been composed from the three Tamil words i.e. "Thiru-Nel-Veli" i.e. "Scared paddy Hedge". This district is fertile on account of the River Tambaraparni. In most parts of Tirunelveli Kattabomman District, paddy is the main (cultivation) crop. On the whole the district looks green always. The district is bounded on the north by Kamarajar district, on the east by V.O. Chidambarnar district, and Travancore areas of Kerala State and Kanniyakumari district on the west. The southern side is bounded by the Gulf of Mnnar. In the west, hills of the western ghats ranging from 1000 to 2000 metres form the dominant boundary.
COMMUNICATIONS
The district has adequate communication facilities by road, railand sea. the road transport is mainly operated by the state owned Kattabomman Transport corporation. 168 routes were being operated by Private Transporters and Kattabomman Transport Corporation respectively These figures include the city town bus routes also. The district is linked by rail. It is fed by the following rail routes : (i) Tirunelveli - Nagercoil/Kanniyakumari (ii) Madras - Tirunelveli (iii) Tirunelveli - Shencottah (iv) Tirunelveli - Tiruchchendur Tirunelveli- Nagercoil - Kanniyakumari is the new broad gauge line operating from January' 81. Other lines are in metre gauge. In addition to passenger services, the goods trains are also under operation.
INDUSTRIES
Though the main occupation of the people is cultivation in recent year's industries and services are also competing with this ancient occupation. M/s. India Cements of Talaiyutthu, Co-operative Spinning Mills situated at pettai near Tirunelveli and other spinning mills in Ambasamudram and Tuticorin, Sun Paper Mill of Cheranmahadevi are a few large scale industrial units functioning. Limestone is a major industrial mineral found in the district and the requirements of M/s. India Cement, Talaiyuthu with a capacity of 2550 tonnes per day are met from the crystalline limestone deposit located around Tirunelveli. There are large reserves of limestone of the crystalline, sedimentary, corraline and tufaceous types amounting to 59 million tonnes in the Nanguneri, Ambasamudram, Sankarankoil and Tenkasi taluks. Alluvial gypsum occurs in the Sankarankoil taluk. the mineral is being utilised chiefly of cement manufacture. While and buff coloured siliceous clay occur with lithomarge around Tisayanvilai in nanguneri Taluk. Although a reserve of 5 million tonnes has been estimated in these area the clays have been found unsuitable for use in the ceramic, paper and other industries due to the non-plastic and highly ferruginous and siliceous nature. Heavy mineral placer sands consisting of ilumenite and associated minerals occur in the district in the Nanguneri taluk along the coast. Garnet sands occur widely in the Ovari navaladi area where a reserve of 23000 tonnes has been estimated. Other occurrences containing ilmennite, magnetite, rutile, sillimanite, onazite and garnet occur near the mouths of Vaippar and Vembar where a total reserve of 35000 tonnes of ilmenite has been estimated. Since the reserves are limited, there is no scope for the establishment of a mineral separation plant in the area. the garnet sands are being mined and utilised for polishing optical glasses. A deposit of graphite containing about 1350 tonnes occurs near Kuuinjakulam near Sankarankoil, but is not of economic significance. Other minor occurrences have also been recorded near Panagudi, therku Kallikulam and Vijayanarayanam in the Nanguneri taluk. The occurrence of cat's eye chrysoberyl used as a gemstone has also been located by the State Geology Branch in Mudavankulam and Kanakkankulam in nanguneri taluk. The industries prevalent in the district may be classified under (i) household industries (ii) small scale and (iii) medium and large scale industries. Beedi rolling, safety-matches making, mat weaving and processing and manufacture of palm fibre and articles from palm trees and handloom weaving of textiles are the main household industries. Workers in household industries are concentrated mostly in Tenkasi, Ambasamudram and Tirunelveli taluks. Safety matches are manufactured mainly in Sankarankoil and Sivagiri taluks. Hondloom weaving is prominent in Ambasamudram and Tenkasi taluk. Beedi rolling and mat weaving are chiefly found in Tenkasi, Ambasamudram and Tirunelveli taluks. Manufacture of articles from palm trees in mainly found in Nanguneri taluk where large areas are covered by palmyrah trees. There are about 2300 small scale industries. Of all the 18 major groups, units manufacturing chemical products alone account for nearly one third. Next comes the manufacture of food products, Under food products salt industry form about one third of the total number of registered units under food products. The chief items produced by large scale industries in the district are cement, cotton yarn, textiles, chemicals and chemical products. M/s. India Cements Limited are having two plants, one in Sankarnagar and another in Thalayuthu for producing cement. The production of "Portland Cement" in 1979 was more than 13 lakhs of tonnes. There are more than 20 textile mills situated in this district for the production of yarn. The first spinning mill under co-operative moment was established in this district during 1958 at Pettai near Tirunelveli. Most of them are situated in Ambasamudram, Tirunelveli, and Nanguneri taluks. Tamil Nadu Sugar Corporation Limited has established a factory at Tirunelveli which has a capacity to crush 1250 tonnes of cane a day.
EDUCATION
Three polytechnics, one Engineering college and one Medical college are functioning in this district. The ratio of Higher Secondary schools is 0.54 Secondary schools 0.65 middle schools 1.49 and Primary schools 3.31 for every 10000 urban population in tirunelveli district. The Nellai Sangeetha Sabha is one of the oldest Sabhas for promoting fine arts in this district. there are many libraries run by local bodies and private institutions. the people of this district are very much interested in improving the Tamil Literature and have formed associations for this purpose. UNIVERSITY AND COLLEGES, 1996 Sri Parasakthi College for Women, Autonomous courtallam, tirunelveli Kattabomman. Pope's college, Sawyerpuram, Tirunelveli Kattabomman. Sadakathulla Appa College, Palayamkottai, tirunelveli Kattabomman. Sarah Tucker College, Palayamkottai, Tirunelveli Kattabomman. Rev. John Thomas College of Education for Women, Meignanapuram. Temnelveli. Pasumpon Muthuramalinga thevar college, Melaneelithanallur, Tirunelveli Kattabomman. Rajas Dental College, Vedakankulam, Tirunelveli. Tirunelveli Medical College, S A Raja College of Pharmacy, Vedakankulam, Terunelveli. Ambai Arts College, ambasamudra, Tirunelveli Manonmania Sundaranar University, University Campus Abishekapatti, Tirunelveli. Government Arts College for Women, Tirunelveli. Government College of Engineering, Tirunelveli. Indian Engineering college Vadakkankulam, Tirunelveli. National Engineering College Nalattinputhus, Tiruneveli. St. Ignatius Training College for Women, Palayamkottai, Tirunelveli. The Indian Engg. college, Vadakkangulam, Tirunelveli. Pasumpon Muthuramalinga College, Melaneeliphanalloor, Tirunelveli. M D T Hindu College, Tirunelveli. V O Chidambaram College, Tuticorin, Tirunelveli Kattabomman. V O Chidambaram College of Education, Tuticorin, tirunelveli Kattabomman. St. Ignatius College of Education, Palayamkottai, Tirunelveli Kattabomman. St. John's College, Palayamkottai, tirunelveli Kattabomman. St Xavier's College (Autonomous) Palayamkottai, Tirunelveli Kattabomman. St.Xavier's College of Education, Palayamkottai, Tirunelveli Kattabomman. The Madurai diraviyam Thayumanavar Hindu College, Tirunelveli Kattabomman. St. Mary's college, Tuticorin, tirunelveli Kattabomman. Tirunelveli Dakshina Mara Nadar Sangam college, T Kalikulam, Tirunelveli Kattabomman. Sri Kumara Gurpara Swamigal, ARts College, Srivaikuntam, Tirunelveli Kattambomman. Sri Paramkalyani College, Alwarkurichi, Tirunelveli Kattabomman. Mookambigai college of Engineering, Pudukkottai, Tirunelveli Kattabomman.
TOURISM
The district has many interesting places like Kuttalam famous for its waterfalls and health resort, large ancient temples of Tirunelveli etc. 2400 temples are listed by the Hindu Religious and Charitable Endowments (A) Department, of which about 1500 are assessed by the department. More than 50 per cent of these temples are located in the taluks of Tirunelveli, Ambasamudram and Tenkasi. Out of the total of 2400 temples, village deities account for 1300; Vinayakar 500 and the rest by Murugan, Siva, Vishnu and others. Important temples of this district are : 1. Tirunelveli Sri Nellayappar and Gandhimathy temple 2. Kuttalam Sri Kntralanathaswamy temple 3. Sankarankoil SRi Sankaranarayanaswamy temple Sri Sankaranarayanaswamy temple 4. Tenkasi Sri Kasiviswanathaswamy temple 5. Veerakeralam- Sri Navaneethakrishnan temple pudur Sri Nellayappar and Ganthimathy temple of Tirunelveli is one of the biggest and famous temples in the state. The name of the district is said to be called after the name of the presiding deity of this temple. The remaining temples are also famous and the annual income of these temples is more than a lakh. Kuttalam is the main plances of tourist importance of this district. Waterfalls in Kuttalam is a famous health resort. The waterfalls from a height of 91 metres. The season for the falls are from June to September every year, where there will be drizzles and a bath at the falls is said to be very good for the body.

MAJOR CEMENT PROJECTS

GO ON TO THE LINK BELOW

More projects (By Madras Cements Ltd.):
•
Alathiyur Captive Power
•
Ariyalur Cement
•
Captive Power
•
Cement
•
Cement
•
Cement
•
Dry Mortar
•
Jayanthipuram Cement
•
Kolaghat Cement
•
Limestone Mine
•
Mathodu Cement
•
Mathodu Expansion
•
Ramco Research And Development Centre
•
Readymix Concrete
•
Readymix Concrete
•
Readymix Concrete
•
Rr Nagar Wind Power
•
Slag Cement

MADRAS CEMENTS LIMITED:
Promise and potential
Southern Tamil Nadu has everything needed for all-round growth, and current trends indicate that the region is moving towards achieving its full potential.
T.S. SUBRAMANIAN
SOUTHERN Tamil Nadu, comprising Madurai, Virudhunagar, Dindigul, Ramanathapuram, Tirunelveli, Tuticorin and Kanyakumari districts, has everything to recommend itself for all-round industrial development. It has a long coastline; the Vaigai and the Tamiraparani rivers irrigating parts of it; a well-run harbour at Tuticorin; a hub of spinning and weaving mills in Madurai, Rajapalayam and Theni; match and fireworks factories at Sivakasi; a big trading centre at Virudhunagar; reputed educational institutions in Madurai, Karaikudi, Tirunelveli and Nagarcoil; and a hill station at Kodaikanal. The south has had an excellent industrial climate as well. There are hardly any strikes in the factories in the districts.
Why then has this part of the country not attracted industries in a big way? Why is it known more for its temple towns of Madurai, Rameswaram and Kanyakumari? Is it because of a lack of infrastructure and a dearth of raw materials? Is it because of a paucity of trained manpower? Is political initiative wanting to project the south as the place to set up industries? Or have recurrent caste clashes squelched the chances of industries coming up here?
A spinning machine system at a textile unit at Rajapalayam.
P.R. Ramasubrahmaneya Rajha, chairman, Ramco Group, a conglomeration of industries in diverse fields, asserts that there is no lack of entrepreneurship in the south, but industries were set up in the north as the market was there and therefore transportation costs could be avoided. "Only the market is the determining factor," he says. Ramasubramaneya Rajha is, however, confident that there is "good scope" in south Tamil Nadu for starting export-oriented units because there is a port at Tuticorin and the nuclear power project at Koodankulam and the special economic zone at Nanguneri will come up soon. He expects the Koodankulam Nuclear Power Project will trigger a lot of ancillary industries.
R. Dinesh, executive director, T.V. Sundram Iyengar and Sons Limited, Madurai, feels not enough is being done to promote southern Tamil Nadu as a destination for industries. It was seen as a tourist centre. "Even there, people visit the pilgrim centres of Madurai and Rameswaram in transit, and not as destinations in themselves."
Although southern Tamil Nadu does not lack in any major infrastructure, what deters investors is the lack of easy accessibility. It has poor air links. There is no airport in Tirunelveli or Kanyakumari. Madurai has air links only with Chennai and Mumbai, that too one flight a day. Dinesh said: "The perception of foreign companies is that Madurai is difficult to reach." A company from Spain gave up the idea of setting up shop at Madurai because it would take their executives three days to reach Madurai or any place in the south. Road connections are also poor. The East Coast Road, from Chennai to Kanyakumari, has not been completed. Train facilities are inadequate.
Lack of information is another deterrent. Dinesh said: "You have to create an impression among people that Madurai and Tirunelveli are the places to be in. The Confederation of Indian Industry should try to promote southern Tamil Nadu as a destination."
In the opinion of some industrialists, another factor that has hampered the growth of industries in the area is the recurrent caste clashes. Ramsubrahmaneya Rajha, however, disagrees. "Communal clashes have nothing to do with industrial activity," he asserts. Though Rajapalayam, where many of his industries are located, is a sensitive spot, the sporadic communal clashes have not affected his group at all.
Sekar Ponniah's friends "ridiculed" him for returning to his home town of Tirunelveli from the United States and told him about the area being a "communal hotspot" and of the lack of infrastructure. But he stuck to his decision. His Global Software Solutions (Tirunelveli) Private Limited, on the outskirts of Tirunelveli town, employs about 30 engineers. "For software, the main infrastructure needed is communication. To develop data, you can be anywhere. You can be at Tirunelveli or Courtalam, and transfer the data from a hut," Sekar Ponniah said. Global Software Solutions concentrates on providing the software for supply chain management and logistics, inventory control, warehouse management, enterprise resource solution, and the health care industry.
What made Sundeep Manghat, managing director of Meenakshi Foods (India) Private Limited, choose Madurai to establish his second biscuit manufacturing unit was the cooperative workforce. His company manufactures and markets biscuits under the brand name of "Craze". Its first unit was at Trichur, Kerala. As part of its expansion plan, another unit came up at Nagari, about 15 km from Madurai.
While one section is of the opinion that the south is industrially backward, another vehemently refutes it, pointing to the scores of mills in the region. These include the Ramco group's yarn mills at Rajapalayam; Thyagarajar Mills and Coats (Vyella), both at Madurai; two yarn units of Sundaram Textiles Limited, at Nanugneri in Tirunelveli district and Therkutheru in Madurai district; several ginning and textile mills at Theni; Tamil Nadu Cooperative Spinning Mill, Subburaj Textiles and Ganapathy Mills, in and around Tirunelveli town; Syed Cotton Mills at Nanguneri; and a couple of mills near Kallidaikurichi.
There are cement plants too: India Cements's plant Thazhaiyuthu and Ramco's near Virudhunagar. Kovilpatti has hundreds of match industries. Sivakasi is famed all over the country for its firecracker and printing units. Virudhunagar, a big trading centre, has a number of units making sesame oil. One that has made a name for itself is "Idhayam" sesame oil.
Tuticorin has boomed into a big industrial town. It has the Southern Petrochemical Industries Corproation (SPIC), which manufactures fertilizers; the Department of Atomic Energy's heavy water plant; Sterlite Industries, which manufactures copper; and the Tuticorin Port Trust. There are a number of handloom units at Sankarankovil near Tirunelveli and bamboo furniture units at Shencottah. Weaving of grass mats is an art at Pathamadai in Tirunelveli district. The mats, with artistic designs, are exported. There are big, reputed textile shops such as RmKV that specialise in selling silk saris, whose attraction is the theme-motif they have.
What has become a non-starter is the industrial growth centre, jointly promoted by the Centre and the State on a 2000-acre (800-hectare) site at Gangaikondan, about 13 km from Tirunelveli. It was to be a big industrial estate but failed to take off.
The hi-tech industrial park at Nanguneri, about 35 km from Tirunelveli, may take off soon. Advanced Technology Manufacturing and Assembling City (ATMAC) of the U.S. is the promoter of this park, built on over 800 ha. While ATMAC has 99 per cent equity in the project, the state-owned Tamil Nadu Industrial Development Corporation (TIDCO) has 1 per cent. Industries manufacturing semi-conductor parts and telecommunication and aeronautical components, and food-processing units will come up here.
The Ramco group of industries is a conglomerate that has not seen strikes. P.A.C. Ramaswamy Raja set up Rajapalayam Mills Limited in 1938 at Rajapalayam, a town about 90 km from Madurai. Under his son P.R. Ramasubrahmaneya Rajha the Ramco group does business worth Rs.1,500 crores a year in diverse fields such as the production of cotton and synthetic yarn, cement, high end software systems, asbestos sheets, surgical cotton, bandages and plaster of Paris; tissue culture; and so on. It has units in Tamil Nadu, Andhra Pradesh, Karnataka, Madhya Pradesh and Gujarat, and in Sri Lanka. The entire group has a workforce of about 6,000. The group exports textile yarn to some of the most demanding markets such as Japan, Hong Kong, Korea, Singapore, Australia and Malaysia.
A secret of the group's success is its focus on technology. Ramasubrahmaneya Rajha said: "Because of updated technology, good relations with workers and good quality, we are doing well in textiles." Its second-line (expansion) cement plant, commissioned on January 19, 2001, uses state-of-the-art machinery to produce 3,000 tonnes of cement a day. This plant, at Alathiyur in Perambalur district, was built in just nine months. Rajapalayam Mills, which was the first to produce open end yarn in India, belongs to the group.
Apart from its mills that export yarn, the group has three 100 per cent export-oriented units (EOUs), all located at Rajapalayam. "Seeing the success in exports, we are going to focus more on exports even in non-EOUs. These non-EOUs will export 75 per cent of their production," Ramasubrahmaneya Rajha said. His textile mills have had a good market because of the quality of the product. Using new technology, the company introduced a new type of yarn called compact yarn. "We are one of the earliest to adopt this technology," he said.
Ramco group's Madras Cements Limited has three units, at Virudhunagar and Alathiyur in Tamil Nadu and Jayanthipuram in Krishna district of Andhra Pradesh. It is doing "fairly well" despite the drought, an adverse market and the drop in prices. This is because the units are cost-efficient and energy-efficient and use the latest technology.
Ramco Systems is a global provider of information technology (IT) solutions and services in enterprise resource planning (ERP); enterprise asset management (EAM); human resource; and e-commerce. Employing more than 1,100 software professionals and business analysts, it has over 650 customer locations worldwide. According to Ramasubrahmaneya Rajha, Ramco Systems has developed a new software which will reduce the programme time, and many multinationals were seriously looking at it. Ramasubrahmaneya Rajha's son P.R. Venketrama Raja is in charge of Ramco Systems.
The manufacture of asbestos fibre cement sheets, pressure pipes, corrugated sheets for industrial roofings, and flat sheets for interiors falls under the purview of Ramco Industries Limited. About 200 windmills for the generation of electricity have been set up by the group at Muppandal in Kanyakumari district. The group runs a string of charitable and educational institutions including schools, an industrial training centre and a polytechnic.
Ramasubrahmaneya Rajha's "dream of starting a spinning mill in the north" will come true with a mill in Gujarat starting production from January 2003.
ANOTHER strong presence in southern Tamil Nadu is T.V. Sundram Iyengar and Sons Limited, which has five plants. Sundaram Brake Linings at Kanjamanaickenpatti in Virudhunagar district (there is a plant also at Padi, Chennai) is a pioneer in manufacturing asbestos-free and asbestos-based brake linings.
Sundaram Industries has two divisions; a rubber division, started in 1962 and manufacturing moulded products for exports and the local market, and a tyre services division. It has two plants, one at Kochadai, Madurai, and another at Gurgaon. The tyre retreading unit uses the latest cold cure process.
Sundaram Textiles has units at Therkutheru and at Nanguneri. About 50 per cent of the synthetic and cotton yarn they make is exported.
Sundaram Fasteners has manufacturing facilities at Padi, Chennai; Krishnapuram near Madurai; and Pondicherry. They manufacture standard and special fasteners.
TVS Srichakra Limited at Madurai manufactures the entire range of tyres and tubes for mopeds, motorcycles, scooters and three-wheelers. It has developed a range of industrial pneumatic tyres, farm tyres and mining tyres.
TVS Cherry Limited, set up in 1994 at Vellaripatti on Madurai-Melur Road, near Madurai, as a joint venture with Cherry Electric Corporation, of the U.S., manufactures reed sensors and reed relays, and key switches and advanced performance/special purpose keyboards for information technology industry. "These are small items but their market will grow," Dinesh said.
TVS and Sons Limited, established in 1911, is the parent and holding company of the group. With a turnover of more than Rs.1,500 crores it is the largest automobile distribution company in the country.
Dinesh said the group was starting a string of repair shops for automobiles. Each would employ about 15 persons.
How an advertising blitzkrieg on television, aimed at women, plus stress on quality can boost the sales of any product is best exemplified by "Idhayam" sesame oil. V.R. Muthu, chief executive, VVV and Sons, Virudhunagar, which manufactures the brand of sesame oil, said that while the company sold 2,600 tonnes of oil in 1988 and 11,000 tonnes in 2000, the sales touched 12,284 tonnes in 2001. The turnover jumped from Rs.7.68 crores in 1988 to Rs.77.88 crores in 2001. The oil is available in Sri Lanka, Singapore, Malaysia, the Gulf countries and the U.S.
"If a product has to sell, it should be available and visible. Our strategy is based on this. It has worked wonders," said Muthu. "Our focus is on small customers because they are big numbers," he said.
Muthu's grandfather started the business of selling sesame oil in 1943. Until 1978, it was sold only in two districts. His father V.V.V. Rajendran founded the Idhayam group in 1986. Since then it has been a success story all the way. Another brand called "Delit" has also been introduced.
Since good-quality sesame seeds are not available throughout the year, they are carefully sourced from Tamil Nadu, Andhra Pradesh, Gujarat, Maharashtra and Rajasthan during different seasons. The oil is manufactured at two units at Virudhunagar. The group has diversified into the textile industry. Rasathe Hosieries was set up in 1996 to manufacture nighties.
The Madurai-based S.P.S. Jayam and Company too has effectively used the electronic and print media to advertise its Gopal brand of tooth powder and tooth paste. According to S.P. Selvaraj, its managing director, Gopal toothpowder is prepared with a combination of herbs and is popular in Tamil Nadu, Sri Lanka, Malaysia and Singapore. He said the toothpaste was rich in calcium and prevented bleeding in the gum. Selvaraj said the company also manufactured "Anjal Aluppu Marundu", a blend of herbs in the powder form which helped relieve body pain, headache and cold. Another product of the company is turmeric powder.
ON the road from Madurai to Kanyakumari, what strikes one is the hundreds of advertisements painted on compound walls for "RmKV wedding saris". "These painted advertisements are there 365 days in a year, 24 hours of the day and so they will get noticed," K. Viswanathan, a young B.Tech in textile engineering from the Indian Institute of Technology, New Delhi, and a partner of RmKV, a prominent textile shop in Tirunelveli, said. He added that he had brought in "an innovation, without changing the grammar of the silk saris, by introducing theme motifs" in them.
The first theme sari they introduced in 1997, based on the nationalist poet Subramania Bharathi's popular Tamil poem "Chinnam Chiru Kiliye", became an instant hit. Depicted on the sari are 33 dance poses, so intricately woven that even the danseuse's eye expressions are depicted. It still sells well.
Another theme sari has on its pallav the 90 floral designs found near the entrance to the Padmanabhapuram Palace in Kanyakumari district. Viswanathan and his brother Shivakumar took photographs of each of the 90 designs. Another sari of the same kind had flower designs with 3-D effect. These two saris won the national awards for master craftsmen and master weavers in 1998.
Yet another sari, portraying the story of Nala and Damayanthi, also won two national awards in 1999. "We spent more than Rs.5 lakhs in R&D in setting up the looms and the design cards for this sari," Viswanathan said. In 1999, this sari also won the two national awards.

EVEREST INDUSTRIES LIMITED:

Everest Industries Ltd. to Set Up Plant in Uttarakhand
10/17/2007
Everest Industries Ltd. announced that it will set up a manufacturing unit at Roorkee in Uttaranchal with an investment of INR 750 million. This plant will have manufacturing capacity of 50,000 tonnes of fibre cement boards and 100,000 tonnes of roofing products per annum. The plant would make roofing sheets, boards, light-gauge steel frames to cater to both domestic and international markets. The firm has manufacturing facilities in Kymore (Madhya Pradesh), Kolkata, Coimbatore and Nashik.
Everest Industries Ltd., Board Meeting, Oct 25, 2007
10/10/2007
Everest Industries Ltd., Board Meeting, Oct 25, 2007 Agenda: To take on record the Unaudited Financial Results of the Company for the Second quarter and half year ended September 30, 2007.
Everest Industries Enters into Pre-Engineered Steel Biz
09/18/2007
Everest Industries Ltd. announced that it is entering into business of design, manufacturing, supply and erection of pre-engineered steel buildings. Pre-engineered steel buildings are used as an alternate to conventional buildings in the construction sector. Most of the industrial, infrastructure and commercial buildings are being made using this technology, as it saves lot of construction time.


CHANDIGARH: Building materials supplier Everest Industries on Tuesday said it will set up a manufacturing unit at Roorkee in Uttaranchal with an investment of Rs 75 crore to meet the growing demand of the construction sector.
"This green field plant will have manufacturing capacity of 50,000 tonnes of fibre cement boards and one lakh tonne of roofing products per annum," company's Vice-President (Marketing) Pankaj Banga told reporters here.
The plant would make roofing sheets, boards, light gauge steel frames to cater to both domestic and international markets.
"Besides handling domestic projects, this plant will also cater to demands from neighbouring countries such as Nepal, Bangladesh," he said.
The company has manufacturing facilities in Kymore (Madhya Pradesh), Kolkata, Coimbatore and Nashik.
The company, which aims to grow at a rate of 25 per cent, posted a 20 per cent growth in turnover at Rs 303 crore in 2006-07 against Rs 254 crore in the previous fiscal.

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